Privacy
Your Ads Privacy Choices
This page explains how interest-based advertising may work on Thorne and the choices you have. This storefront does not currently provide a separate on-page advertising preference center. You can still limit ad-related tracking through browser and device controls and through privacy signals where supported.
What interest-based ads are
Interest-based ads (sometimes called "personalized ads") are selected using signals that suggest what you may be interested in. For example, if you browse home storage or skincare categories, you might see more ads related to those topics.
This is different from ads that use your name. Interest-based ads typically rely on cookies, device or browser identifiers, and on-site activity signals.
Signals that may be used
Thorne may use signals like:
- Pages and categories you view
- Search terms you enter
- Items you add to cart or save
- General device and browser information
- Approximate location (country or region)
These signals are used to improve shopping relevance (search and discovery) and, if enabled, advertising relevance.
Your choices
Current cookie controls: The current first-party banner is limited to analytics consent. It is not a granular ads preference center, and this page should not be read as claiming that one exists today.
Browser privacy controls: Most browsers let you block or delete cookies, including third-party cookies. Blocking cookies may affect certain site features such as staying signed in.
Device and signal controls: Mobile devices often provide system-level controls to limit ad tracking or reset your advertising identifier. Some browsers send Do Not Track (DNT) or Global Privacy Control (GPC) signals. When this storefront receives DNT or GPC, optional analytics, marketing, and personalization states are treated as denied for that request.
AI shopping features vs. ads
Thorne's AI-driven shopping features — search relevance, product matching, and assistant help — focus on product and query context. They help you find items faster and compare options more clearly.
If you limit interest-based advertising, you can still benefit from AI-powered search and discovery on the site. Ad personalization and shopping relevance are related concepts but they are not the same control, and this storefront's current runtime does not expose a dedicated in-page switch for ads personalization.
What limiting ads does not do
- It does not eliminate ads entirely.
- It does not stop data use required for security and fraud prevention.
- It does not prevent you from seeing deals or featured items.